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MarketPointe Realty Advisors has undertaken and now completed an office and retail feasibility study for The Vineyard. The Vineyard is a 45-acre site near 50TH and Jefferson on the La Quinta/Indio boundary line. The subject property is located on Jefferson Avenue, in between 49th and 50th Avenues in the Coachella Valley area of Riverside County. The property is located in proximity to Highway 111 (to the north), the Rancho La Quinta Country Club and Resort (to the northwest) and the Thermal (Desert Resorts) general aviation airport (to the southeast).

• The Vineyards is a 1,000,000 square foot mixed-use complex that will blend retail and office space with two hotels, a conference center, theater and spa on a 45­acre site at 50th and Jefferson on the Indio/La Quinta boundary.
• The Vineyard market area is predicted to be the fastest growing neighborhood throughout the Coachella Valley through 2020, absorbing approximately 40% of all  the new future residential development.
• The area surrounding The Vineyard is the largest of the high household income communities in the Coachella Valley, with most homes within the primary shopping target area valued in excess of $500,000. The immediate area is known for its 900-room La Quinta Resort, a multitude of high quality golf courses and strong selection of high quality residential housing.
• The La Quinta Resort is an integral part of the Coachella Valley tourism market. The tourism market contributes more than $4.0 billion to the local economy with more than 3.5 million visitors each year. The Valley boasts 122 golf courses, 255 hotels and more than 600 tennis courts. The economy thrives on the tourism market as well as the substantial second home market.
• During the cooler weather, the Coachella Valley population swells to 650,000, double its year-round base. That winter population tends to be more affluent and contributes greatly to the retail sales volume in the Valley.
• The retail sector of the market is particularly strong because of the combination of spending by the fast-growing permanent resident market (nearing 427,000 population); the seasonal homeowners and the visitor market.
• Demand for retail space at the Vineyard will be sufficient to absorb the 200,000 square feet of in-line space plus upscale restaurants and other signature retailing.
• We sense that a market exists for higher quality office space for the Valley’s professional office users, like attorneys, accountants, financial services and other typical users of better quality space. In addition, we see the need for executive office suites, many of them to be occupied by semi-retired/retired executives living in the nearby upscale communities.
• On balance, we are confident that the Vineyards will carve a highly successful niche in the Valley retail and office market, serving an upscale clientele that is composed of the tourism, part-time resident and full-time resident market